Next step - look at business card and promo material.
Direction from here, chosen logo - top image, second on top row, needs refining. Look at the kerning between letters etc. and refine the slice of cake. Going to photgraph slices of cake! Maybe adding texture would improve on this? Or maybe keeping subtlety of the cake will be better? - so it does not look too much like a cake company. But the only way to find out is to test it.
DESIGN SHEETS - (don't know why blogger has loaded them upside down)
refer to paper designs for more development.
IDEA 1 - The Cake Slice.
Idea 2 - Using the composition of a saxophone to create the layout for the logo.
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