Evaluation time.

So, trying to turn the last two weeks into a positive experience.

With alot going on everywhere, work and at home, it has caused a bit of a slump on my creativity. I have decided to leave the last two briefs (the metro and the headline) for a break. It seems from the last Crit that they are just not working, especially the headline one.

I have decided to take on two new briefs, and hopefully go back to the other two. One of them is what I see as quite a straightforward one - Jazzcakes. This is to do some branding and promo material. The brief is straightforward, I am just going to push the boundaries and try and make some exciting and good design. I think if i have some boundaries to push it allows me to create better design rather than just being lost in the boundaries, like in the headline brief.

The other brief I am going to take on is a personal one. I basically want to create my own typefaces and then apply these typefaces to different formats. But I am going to think of this as two different briefs. My theme for this is the Post office/Royal Mail, basing it around encouraging young couples to write to each other. (I might later change this audience, but this is a starting point)