Wednesday, 30 September 2009
To get me started...
I am going to do a very quick brief - hopefully only take be a couple of hours - a don't panic poster.
The topic I am going to work on first is, Social.
I already had an idea when i was reading the johnson banks blog they wrote. 'mcain =pc obama=mac'
I think i can mess around with the names and the typographic layout and this could be quite good.
The topic I am going to work on first is, Social.
I already had an idea when i was reading the johnson banks blog they wrote. 'mcain =pc obama=mac'
I think i can mess around with the names and the typographic layout and this could be quite good.
My Briefs - Rationale and Statement of Intent.
Design Strategies // Hannah Lloyd //
Rationale.
I have chosen my briefs, a few of which need to be clarified.
The two competition briefs are advertising based. I also wanted to do something that is not promotional based, so I am also going to do some T-shirts designs from my friends company. I have not been briefed to do anymore than this, but I may look into their branding and some promo material too.
For the personal brief, I went about deciding what to do for this using the Format of Subject, Process, Context and Product. And decided to use a subject that Johnson Banks have used in the past, which I found really interesting – the post office/royal mail.
I chose the promotional briefs as I think this is the area that I want to go into after university.
The T-shirt design brief, is for me to experiment with something commercial, to see if I can create designs that people will buy rather than designs to make people buy something else. And this is always a way to make a little extra money.
Statement of Intent //
Brief 1. D&AD (3 weeks)
Subject – Metro.
Process – Print.
Context – Advertising.
Product – Minimum of 3 poster executions.
Brief 2. YCN (3 weeks)
Subject – Skype
Process – Print.
Context – Advertising.
Product – Posters.
Brief 3. Don’t Panic (on going, when ever I have some spare time)
This subject will be different for each one, but they will all be in the format of a print based poster.
Brief 4. Jazz Cakes (1 week)
I have not been sent the finalised brief yet, but it will be based around a mixture of type and image.
Brief 5. Personal. (4 weeks)
Subject – Royal Mail/Post Office
Process – Print.
Context – Advertising.
Product – A set of posters – which will probably be extended to other formats.
Brief 6. Headline. (Possibility) (1 week)
Subject – A headline
Process – Print.
Context – Exhibition
Product – A poster
Design Strategies // Hannah Lloyd //
Rationale.
I have chosen my briefs, a few of which need to be clarified.
The two competition briefs are advertising based. I also wanted to do something that is not promotional based, so I am also going to do some T-shirts designs from my friends company. I have not been briefed to do anymore than this, but I may look into their branding and some promo material too.
For the personal brief, I went about deciding what to do for this using the Format of Subject, Process, Context and Product. And decided to use a subject that Johnson Banks have used in the past, which I found really interesting – the post office/royal mail.
I chose the promotional briefs as I think this is the area that I want to go into after university.
The T-shirt design brief, is for me to experiment with something commercial, to see if I can create designs that people will buy rather than designs to make people buy something else. And this is always a way to make a little extra money.
Statement of Intent //
Brief 1. D&AD (3 weeks)
Subject – Metro.
Process – Print.
Context – Advertising.
Product – Minimum of 3 poster executions.
Brief 2. YCN (3 weeks)
Subject – Skype
Process – Print.
Context – Advertising.
Product – Posters.
Brief 3. Don’t Panic (on going, when ever I have some spare time)
This subject will be different for each one, but they will all be in the format of a print based poster.
Brief 4. Jazz Cakes (1 week)
I have not been sent the finalised brief yet, but it will be based around a mixture of type and image.
Brief 5. Personal. (4 weeks)
Subject – Royal Mail/Post Office
Process – Print.
Context – Advertising.
Product – A set of posters – which will probably be extended to other formats.
Brief 6. Headline. (Possibility) (1 week)
Subject – A headline
Process – Print.
Context – Exhibition
Product – A poster
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